DSO Case Study
"Sandesh Kangod of Workflexi was looking for a solution to increase awareness and educate jobseekers about the various benefits Workflexi had to offer over traditional jobsites."
Case Info
Offering a radical new job platform which attempts to influence jobseekers’ attitudes towards contract employment, Team Workflexi wanted to bring about a change in mindsets and perception through an omnichannel display campaign which would follow the target user across ad networks.
Brand Recall being integral to their marketing strategy - Facebook, Google and Truecaller were identified apart from messaging to engage the user on multiple platforms simultaneously.
- Category :DSO Marketing
- Client :Workflexi
- Date :21st Aug, 2017
- Link :www.workflexi.in
- Rating :
Case Info
Sandesh laid down certain primary objectives that needed to be met in order to validate Liveair’s proposed approach
- Increase in old resume updations Month on Month
- Lower average resume acquisition cost
- Increase visibility across social media
- Increased reach across Tier-I cities
- 200% in job applications in Q1 2018
- Reduce drop off rates on registration page
Challenges
Workflexi approached Liveair as rapid expansion into a dispruptive new business idea resulted in the need for a new multi-channel awareness campaign that could be updated quickly and efficiently, and offer a consistent user experience to customers around the country using a wide variety of devices.
Registration time
Clunky and cumbersome registration process
Resume Updation
Employers seek fresh resumes to approach candidates
Job Applications
Jobseekers are more likely to apply through a portal that keeps them engaged
Registration time
Clunky and cumbersome registration process
Resume Updation
Employers seek fresh resumes to approach candidates
Job Applications
Jobseekers are more likely to apply through a portal that keeps them engaged
Solutions
Using Liveair’s Advanced OTP API, Workflexi slashed their registration times by 90%, introducing a new form which involved only a single mobile number verification step. Blanket advertising across online channels allowed the brand to follow their users, leaving a lasting impression in their minds.
Quick Signups
Higher Applications
More Jobs Posted
Fresh Resumes
Results
From 8% , the ratio of fresh resumes shot up to over 24% of the database. Average impressions per user rose 5X in the same period - translating to more faith in Workflexi’s disruptive new model.
Lower Resume Acquisition Costs
37% lower CPA
More conversions from Social Media
55% Social Media Traffic
Increase in Applications
440% increase in jobs applied
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